The Background

I was accepted to Texas A&M as a Computer Science major. Then I switched to business because I thought that was where my heart was. Turns out both were right. It just took thirty years to prove it.

I started my career in financial services at Morgan Stanley. I learned early how businesses think about money and risk. That foundation never left me.

Then I spent two decades in brand and marketing. Built campaigns, led teams, produced live events on national stages, and helped startups and established companies grow. Not with a big agency budget. With strategy, consistency, and knowing how to read what an audience actually needs.

Along the way I led communications for a church launching new locations, built a broadcast team from scratch, and co-founded two automotive communities that are still running today. None of that was in the plan. All of it taught me something.

I am a generalist. On purpose. I have operated in finance, brand, marketing, live events, digital content, and organizational communications. I have sat in the room where the strategy gets made and on the floor where it has to get executed. That range is not a liability.