Companies make poor decisions when they are in a rush especially in regard to marketing. A successful marketing strategy needs to be well thought out and planned, critiqued, adjusted, etc. An idea may spark overnight, but a strategy isn’t built overnight. So, when marketing assets are rushed…it’s obvious to say the least.
Avoid this. Don’t rush things. If you don’t have it, don’t do it. Protect your budget, your brand, and efforts by not rushing.
2. PROTECT THE BUDGET
Someone relayed this philosophy recently, and it was genius. Think quickly, spend slowly. By thinking quickly, you are thinking ahead. You are thinking of all the options. Thinking quickly helps you avoid overspending. Spending slowly means you are literally being slow to spend. Don’t throw money at everything. Plan things out. Protect the investment and the budget and be wise about how you spend and what you spend toward.
Don’t assume that your market will understand. Don’t assume that they know what you mean. Assuming is a dangerous game. You at are risk when you assume. Be purposeful. Make sure that your efforts and motives are clear. It helps when you don’t rush because you can build a clear marketing strategy that is custom for your target market.
If you are in any field, research is needed. However, if you are in marketing/advertising/business and you aren’t conducting your own research and analyzing your efforts and your audience, you need to stop and do that now. You are putting yourself at a massive disadvantage when you don’t research. Research trends, research what your market is wanting, research if your social plans are working. Don’t trust the general numbers blindly. Create strategies to gather your own analytics specific to your company. This will save you money, time, and energy. Invest in yourself by doing research.
This may seem like the opposite of protecting the budget, but it’s not. Investing in quality employees, quality products, quality programs, etc. actually saves you money. Paying for a high-level employee that can do more than 3 people is saving you money. Quality is important. A quality experienced for your consumers motivates them to come back. Spend the time and resources to build a quality brand. That in it of itself is a selling factor that will earn your company a lot of points.