When posting content on Instagram think about how you want to present the media.
Be sure to choose the appropriate formatting option. Click the little button in the corner to see the full width, or full height, of your image or video.
What's wrong with this photo? If you're from Houston, you should be able to pick it out.
My #SocialProTip for today is to make sure your photos or videos align with your copy. Make sure they tell the same story.
By all accounts the real estate market in the Houston area is doing great, and that means many agents are doing great. There’s an old saying… a rising tide lifts all boats.
What happens when the tide falls? That’s where your efforts during the rising tide will pay off.
What should those efforts be? Good question!
You likely have the traditional marketing channels covered (print, ads, open houses, referral network, etc). Do you have the internet covered? I mean really covered?
As a financial advisor from 1996-2004 I saw the birth of the “consumer” internet. Look what the internet has done to that industry. Look what the internet has done to shopping (Amazon), taxis and limos (Uber), the phone book (Google), and even in your industry (Zillow).
What can you do?
Use the internet to your advantage and build your personal brand NOW. It’s an investment you can chose to make today, or, one you’ll be forced to make down the road.
If you do it now, you’ll be better at it once everyone else makes the shift. Being better means you’ll capitalize more.
About 1 out of 100 will take this advice to heart. They are the ones who will win when the tide falls.
I contend, it was Sears, Roebuck and Company (aka Sears).
I grew up in Chicago. I remember going to the mall and walking through Sears with my parents. My dad swore by Craftsman tools. My mom had a similar feeling for Kenmore appliances. Sears was a big deal!
I remember most every time we had relatives visit us we took them to the tallest building in the world at the time, the Sears Tower. Even when we moved to Houston in 1981 Sears was still the go-to place for my parents.
Then things changed. More competition and a new distribution channel. Mail-order and walk-up retail were losing traction to, the internet.
I talk to a lot of real estate pros who are content with their current marketing plans because they are working. Agents are top producers with their current plans. They give a nod to digital because the know they should.
The real estate market in Houston had a record 2018. A rising tide lifts all boats. What happens when the tide begins go to out? I contend it’s the agents who invest in learning and executing on digital that will continue to succeed.
Don’t be like Sears, have a digital plan in place.