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Five Marketing Strategies to Avoid

1.    RUSH

Companies make poor decisions when they are in a rush especially in regard to marketing. A successful marketing strategy needs to be well thought out and planned, critiqued, adjusted, etc. An idea may spark overnight, but a strategy isn’t built overnight. So, when marketing assets are rushed…it’s obvious to say the least.

Avoid this. Don’t rush things. If you don’t have it, don’t do it. Protect your budget, your brand, and efforts by not rushing.

2.    PROTECT THE BUDGET

Someone relayed this philosophy recently, and it was genius. Think quickly, spend slowly. By thinking quickly, you are thinking ahead. You are thinking of all the options. Thinking quickly helps you avoid overspending. Spending slowly means you are literally being slow to spend. Don’t throw money at everything. Plan things out. Protect the investment and the budget and be wise about how you spend and what you spend toward.

3.    ASSUME

Don’t assume that your market will understand. Don’t assume that they know what you mean. Assuming is a dangerous game. You at are risk when you assume. Be purposeful. Make sure that your efforts and motives are clear. It helps when you don’t rush because you can build a clear marketing strategy that is custom for your target market.

4.    RESEARCH

If you are in any field, research is needed. However, if you are in marketing/advertising/business and you aren’t conducting your own research and analyzing your efforts and your audience, you need to stop and do that now. You are putting yourself at a massive disadvantage when you don’t research. Research trends, research what your market is wanting, research if your social plans are working. Don’t trust the general numbers blindly. Create strategies to gather your own analytics specific to your company. This will save you money, time, and energy. Invest in yourself by doing research. 

5.    QUALITY

This may seem like the opposite of protecting the budget, but it’s not. Investing in quality employees, quality products, quality programs, etc. actually saves you money. Paying for a high-level employee that can do more than 3 people is saving you money. Quality is important. A quality experienced for your consumers motivates them to come back. Spend the time and resources to build a quality brand. That in it of itself is a selling factor that will earn your company a lot of points.

Stefani David
Hire Someone

Stop doing it all yourself. Hire people. You can’t do it all. Sure, it saves money. However, the people you do have or even if it’s just you are going to be entirely drained emotional, physically, and mentally. This means innovation will be down; motivation will be down; work ethic will be down.

There are things you can’t do. Maybe you have a team of a bunch of idea people. Meetings are full of great ideas and really innovative concepts. However, you leave the meeting, and nothing gets done. That’s okay. You need to hire executers. You need people that can take those ideas and drive them to completion. You don’t necessarily have to change your ways. Operate in what you’re good at and hire other people to do what you can’t. That’s smart business.

Do what you can. Hire high-level people to do what they can. Rest and repeat the next day.

Stefani David
Which March?

Last week Walt Disney Studios published this post on Facebook. It's a promo for their reboot of Dumbo that is due in theaters March 2019.

What grabbed my attention was the use of "This March".

I consulted with Stefani, our English Guru, and she agreed that the copy should read "Next March".

Surely Disney proofed this and decided to run with it anyway. I wonder why?

Rob David
Different Approach

Business changes daily; therefore, the way we do business needs to change. We have to be willing to evolve and adjust and accommodate the changing landscape of business. It’s important to figure out what works best for your market and your clientele. Each market is different; each client is different; each project is different. Whether you’re taking on new clients or maintaining current clients, here’s an approach that you should try to implement. Maybe, you have done it. Maybe, it’s obvious. However, it seems that often times this concept is overlooked.

Your company has to provide an upfront value to whomever you work with or hope to work with. Show them what you have to offer before they ask you. Give them some free tokens of knowledge or tools before they ask for the proposal. By doing so, you reveal your value. You have given them these intangible snippets of wisdom or insight that they have been pining after. It’s like finding unexpected treasure. They didn’t know they needed it. They didn’t know they wanted it. They couldn’t have even described it to you. But, when they hear it they realize. It’s an epiphany for people. They walk away realizing that this was everything they were needing, and they don’t want to miss out on it. This is why it is worth the “free” work at first. By showing the client what they need, you have then positioned your company to fill that need. You have revealed what you’re able to do for the client. The client now has some answers, and they correlate that potential improvement with you because you showed them the need.

When talking to clients or potential clients, try this different approach. Reveal your value with a few free tokens of guidance. Just try it. See if it makes a difference. It definitely won’t hurt.

Stefani David