David Digital Group
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Be Better Blog

Pressure Produces Diamonds
Credit: Wikipedia

Credit: Wikipedia

I was having a conversation with someone this past week, and they used this phrase.

“You know, I’ve heard it before. But for some reason, this time there was something different about it.”

It resonated with me. It stuck. The things we go through produce something. They have an outcome. The pressure, stress, frustration – it’s shaping us. It has the power to produce something whether or not we want it to. We have the choice and the opportunity to guide that outcome. We can let it destroy us or taint us and our outlook, or we can use it to create a better version of ourselves.

Why does this phrase matter? Diamonds can be considered one of the most coveted and sought-after rocks. If we understand the imagery behind the phrase, we can use it to motivate us. The pressure a diamond undergoes to even become a diamond is insane. However, from the pressure comes a beautiful, expensive, and desired rock. In our lives, we will experience endless levels of pressure. Let’s allow that pressure to produce diamonds. Understand and address the pressure but then don’t let it break you. It is a choice. The pressure is producing more than you think. It isn’t just about the deadline or the product or the expectation. The pressure you are experiencing is shaping something within you. It’s teaching you endurance and patience. You’re learning new strategies and solutions to accomplishing tasks. You’re discovering ways to work smarter.

So, the next time you feel a lot of pressure from your supervisors or clients or whomever, address the pressure and decide how you want to handle it. Be thankful that you get the opportunity to grow and be better.

Stefani David
Do What Works

This past week, we had the opportunity to speak to the next generation about effective communication. In this, we were able to open the floor to questions. I think Q&A is such an effective way to gauge what people know and don’t know. It also provides an authentic way to see how people think and their perceptions.

For example, one of the questions was asking which program is best for scheduling for social media. This was intriguing to me because I think often times, we search for what is considered “best” or “most effective” and in reality, it isn’t about what is best. It’s about finding out what works for you and your teams and then doing that. A program may work really well for someone in their environment, but that doesn’t mean it works for your team. I suggested that people should do whatever is best for them. For example, one my clients used Evernote. They map out 2 weeks to a month at a time and color code responsibilities. They have a small team; it works for them. They don’t necessarily need all the fancy features of the other programs. For some people with multiple platforms and a large team, they need something like CoSchedule or Sprout Social. However, it doesn’t make one better than the other.

In everything you do, don’t die to the comparison. Do your research, know your team, and whatever decision you make go with it. Don’t feel the pressure to have to use a mainstream system. If it doesn’t work for you, you’re actually just creating more work for yourself and your team in the process.

In the end, the best way to optimize results is to do what works for you, your team, and your work flow. It doesn’t matter if it works for someone else; you have to be specific to your setup. Also, why have a program that you aren’t even using all of the capabilities? Do what works. That’s it. If it doesn’t work, then switch it up.

Start simple. Stay simple.

Stefani David
You Don't Have to be Square

When posting content on Instagram think about how you want to present the media.

Be sure to choose the appropriate formatting option. Click the little button in the corner to see the full width, or full height, of your image or video.


In this screen shot you can see the text on the RIGHT is cut off because this image was posted in the default “1:1” format.

In this screen shot you can see the text on the RIGHT is cut off because this image was posted in the default “1:1” format.

With a simple tap of the button Instagram will show the full height or full width of your original image.

With a simple tap of the button Instagram will show the full height or full width of your original image.

Rob David