David Digital Group
Houston | Austin

Ideas

Be Better Blog

Well played Bud Light. Dilly Dilly!

The Dilly Dilly campaign from Bud Light is brilliant. What's more brilliant is how they handled a craft brewer who made a Dilly Dilly IPA. Check out this story from Adweek. AB InBev used this opportunity to play out the story line and created viral buzz.

Rob David