Follow But Don’t Be A Follower
I’ve seen a lot of clients follow their competitors on Instagram and replicate (polite word for copy) the style of their posts. This is very common with churches and non-profits. My suggestion, follow brands in fashion, lifestyle, autos, etc. that you connect with and your team connects with. Get ideas from what you see and springboard from them into your own creative that fits your brand. Set the pace instead of just following someone else.