Establishing Your Voice | Part 2 | Where Do I Begin?
In order to establish your voice as a brand, I think it starts with one simple word, consistency. A consistent message on all platforms, in all communications, digital, print, everywhere is the most important thing you can do to establish your brand’s voice.
Consistency in wording, graphics, messaging, etc. Being consistent builds a trust between brands and consumers. It keeps brands relevant and can establish a brand as a household name. It creates a familiarity between your brand and your audience which is essential to building a voice that people want to listen to.
Key elements like font usage, color palettes, wording, slogans should be consistent within your specific brand. So if you’re looking at where to begin, start with consistency.