Time Is A Choice
Time is probably one of the most complained about topics. “I don’t have time.” “I didn’t have time.” “There wasn’t enough time.” “We ran out of time.” It is easier to blame time them blame ourselves. Time has become a crutch. In order to see progress, find success, and make a difference, you have to stop using that crutch.
You make time for what matters.
Harsh yet true. If it matters to you, you make time for it. That’s life, and that’s okay. But sometimes you have to realize that in order to adjust your schedule and priorities to get the results you’re wanting. You have 24 hours in a day. Every single day. Every year. It doesn’t change. Time is constant but how you utilize that time is variable.
Time is one of the most vital parts of marketing. You need time to create. Time to strategize. Time for approval. Time to roll out. A lot times these factors hinge on other people, but that’s why it is important to build out processes with substantial lead out times. Set the standard and keep it. By setting this standard, it will become the new norm. It will become the expectation to be thinking about your summer marketing campaign in February - March.
You can’t expect to innovate overnight. Brainstorming often doesn’t get as much time as it needs because people are in a rush. Instead schedule time every day to create. By doing so, you are building an arsenal of creative ideas, so in those inevitable rush predicaments you have valuable ideas to utilize. Ideas that are seamless on all platforms are perfected and thought out. This takes time.
Do yourself a favor and give yourself more time.
Set yourself up for the win by giving yourself time to do what you need to do.