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Which March?

Last week Walt Disney Studios published this post on Facebook. It's a promo for their reboot of Dumbo that is due in theaters March 2019.

What grabbed my attention was the use of "This March".

I consulted with Stefani, our English Guru, and she agreed that the copy should read "Next March".

Surely Disney proofed this and decided to run with it anyway. I wonder why?

Rob David