Time To Review Your Strategy And Tactics
The turn of a new calendar year is a time where so many of us look at the "year in review" and look forward to what we want to do different.
This is especially true with respect to digital marketing. Why? Your strategy and tactics must the aligned. Because of the nature of digital platforms, your tactics may have been spot on last month and falling short this month.
I spend more time than ever reading and engaged with thought leaders to be sure my advice is both for today, and tomorrow, to take advantage of current trends and begin to implement tactics to take advantage of future ones.
If you haven't done so already, take a look at the your 2018 Q4 tactics and results. What worked and what did not. Use that as the foundation for what you plan to do this quarter.
Don't know where to start? Shoot me an email and I'll give you a few suggestions.