Howdy

I've changed directions before. More than once. That's the point.

I was accepted to Texas A&M as a Computer Science major. Then I switched to business because I thought that was where my heart was. Turns out both were right. It just took thirty years to prove it.

I started my career in financial services. Morgan Stanley, UBS, JP Morgan. I learned early how businesses think about money, risk, and what it actually costs to make a wrong move. That foundation never left me.

Then I spent two decades in brand and marketing. Built campaigns, led teams, produced live events on national stages, and helped grow a client from $500K to $8 million in annual sales. Not with a big agency budget. With strategy, consistency, and knowing how to read what an audience actually needs.

Along the way I led communications for a church launching new locations, built a broadcast team from scratch, and co-founded two automotive communities that are still running today. None of that was in the plan. All of it taught me something.

I am a generalist. On purpose. I have operated in finance, brand, marketing, live events, digital content, and organizational communications. I have sat in the room where the strategy gets made and on the floor where it has to get executed. That range is not a liability. It is exactly what makes me useful when things are changing fast.

And right now, things are changing fast.

Why AI. Why Now. Why Me.

I did not come to AI Change Management from a tech background. Except that I kind of did, just not a recent one. The CS foundation was always there. So was the reflex to lean into new technology before the crowd caught up.

When AI started showing what it could actually do, I did not wait to see how it played out. I got in and got to work. I built custom agent workflows before most people knew what an agent was. I integrated AI into my own operations and watched what worked and what created more noise than signal. I made the mistakes early so you can skip them.

What I bring to this work is not a certification. It is pattern recognition across thirty years of helping organizations figure out who they are, how they operate, and how to move through change without losing the plot.

If you have been chatting with AI tools and wondering why nothing feels different yet, I know exactly where you are. And I know what it takes to get you somewhere else.